The content creator boom: What is the creator economy?

ContentCreators are on the rise and are creating a class of new, independent companies in the creative industries — the so-called Creator Economy, one of today's fastest-growing industries.

ContentCreators are mostly Solopreneurs, which develops online content such as author texts, news (letters), videos, games or podcasts, mostly published via social media, and demonetizes it via an online fan community.

Known as Creator Economy, start-ups arise from income for content created for online platforms such as Twitch, OnlyFans, YouTube, Instagram, TikTok, Substack or Lightricks. Content creators are often influencers who are paid by brands to integrate into their creative concept and online reach. Mainstream social media are currently continuing to expand their tools for revenue opportunities, such as YouTube with “shoppability,” i.e. shopping opportunities in videos.

As an alternative, authors' works are made via the platform Patreon financed. Content creators on Patreon can gain subscribers who finance the creator's creative content with monthly membership fees. Patreon is particularly popular in the creator economy as an alternative for advertising. This promotes independent, creative or even educational output.

A strong example is Bombard's Body Language In which body language expert Mandy interprets current videos from the news and reveals in an easy-to-understand and exciting way how to interpret body language themselves. Subscribers thus have the opportunity to perceive a completely different side of politicians, reporters and celebrities. Like most content creators, Mandy has her own opinion, about which she is able to express freely in her own channels — even if she has to withdraw censorship from mainstream media.

Absolute freedom of expression is probably the biggest trend that the CreatorEconomy is producing when you compare it with working in a large company where you have to remain neutral almost without exception.

The new voices with strong opinions are very popular, even among Content Creators DietPrada™who find their channel on Instagram. Diet Prada are fashion experts who not only adore the fashion gods, but also denounce when the giants of the fashion industry engage in unethical business practices, such as the still common stealing of designs by luxury labels. Internal leaks from fashion houses against diversity or even racism are also being spread by Diet Prada and are forcing the fashion world to change step by step. Diet Prada generates income, among other things, from the sale of merchandise products.

Many content creators start their project as a hobby, in addition to a regular job. However, due to the growing opportunities for revenue streams on popular platforms, they have the opportunity to focus one hundred percent on the creator business. Another advantage is that entering the creator economy usually requires little investment capital.

At Numarics, our goal is to help content creators earn money from their work as authors. Content creators often have the potential to start companies that go far beyond the “digital acquisition agent” business model.

As a business operating system, Numarics seamlessly takes over the business part that is required to run a company of any size. This allows our content creators to take their creator business to the next level.