- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest) and drive content creation.
- Plan, launch and manage paid media, including PPC and PPM advertising (Google Adwords, Facebook, Instagram, YouTube, etc.); these campaigns will be focused primarily on engagement and conversions (lead generation)
- Create, manage and experiment with engaging stories and a wide range of content campaigns to drive engagement.
- Measure the performance of digital marketing campaigns using a variety of web analytics tools (Google Analytics, etc.)
- Manage SEO strategy (keyword, image optimization etc.)
- Plan and execute automated back-end marketing, such as indoctrination and conversion campaigns (e.g. email newsletters and promotional emails)
- Plan and execute content marketing
- Analyze data to monitor performance and uncover areas for improvement.
- Prepare and present recommendations, reports, and findings from experimental data all the way up to the board level.
- Collaborate with development team to increase website conversions and improve user experience
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- 2+years of user acquisition and growth marketing experience including Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, SEO, etc., focused on B2B demand generation and self-service sales.
- Strong growth track record, with samples and results of past campaigns.
- Outstanding written, oral and organizational ability.
- Proficient with Analytics.
- Knowing German is a plus
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Proficient level of English (at least C1)
- BSc/BA in Marketing or relevant field
- 20 vacation days
- Flexible working time
- Private health insurance (with permanent contract)
- Education budget (with permanent contract)
- Team building
- Remote environment
- Personal Development and professional coaching
- Bonus program